Tuesday | 2 December, 2008

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Go Green with Kingston - Save the PCB, Save the World

25/08/2008 16:10:00

Sydney , Australia – August 25, 2008 –“Less is better” has become a common sense of the global citizens. Some of them are practicing LOHAS life style and some are going green by reducing the consumption of carbon dioxide. The green consciousness has been raised these days, due to the changes in the environment. Kingston Technology Company, Inc., the independent world leader in memory products, today announced the launch of the low profile modules for the commitment to the society.

“The new low profile modules are more efficient than their predecessors. Smaller modules use fewer materials, which is better for the environment.” said Vaughan Nankivell, Regional Manager - Australia and New Zealand for Kingston Technology. “The disposal of PCB can cause environmental hazard. Kingston is proud to introduce the new modules to the market and hopes this small step could help to make our world better,” added Nankivell.

Advances in technology have resulted in smaller chips and smaller computer systems. Kingston was motivated to stay ahead of technology by developing smaller modules. The new low profile modules function exactly the same way, which is absolutely great news for the end users who can benefit from smaller systems and lower heat diffusivity. These modules follow JEDEC standard with less consumption of PCB board, about 40% less in height compared to the modules we see today.

Kingston begins phasing in new Very Low Profile (VLP) DIMMs for unbuffered DDR2 Desktop memory SKUs for ValueRAM and eventually the System Specific memory. Some of the best selling modules, such as ValueRAM DDR2-800 and DDR2-667, have adapted to the new VLP standard. The VLP stands 0.72" (18.3mm) high compared to the standard PCB height of 1.18" (30mm). The two designs are functionally equivalent and have the same electrical characteristic and interface. Kingston is committed to reducing industrial waste and providing greeners more eco-friendly products for the environment.

For more detailed information about Kingston , please visit the Kingston Web site at: : www.kingston.com/anz

About Kingston Technology Company, Inc.
Kingston Technology Company, Inc. is the world's largest independent manufacturer of memory products. Kingston designs, manufactures and distributes memory products for desktops, laptops, servers, printers, and Flash memory products for PDAs, mobile phones, digital cameras, and MP3 players. Through its global network of subsidiaries and affiliates, Kingston has manufacturing facilities in California, Taiwan, China, Malaysia and sales representatives in the United States, Taiwan, China, India, Australia, New Zealand, Europe, Russia, Turkey, and Latin America. For more information, please visit : www.kingston.com/anz .

Kingston and the Kingston logo are registered trademarks of Kingston Technology Corporation. All rights reserved. All other marks may be the property of their respective titleholders.